Packaging design is incredibly important as it directly impacts the customers' first impression of a product.
Innovative and new packaging designs should be considered carefully to create an attractive and unique look that captures the customers' attention.
Packaging design can be used to help differentiate a product from its competitors, highlight key features, engage with target customers, and ultimately increase sales. Packaging design is an invaluable tool for brand recognition and customer loyalty, which makes it crucial for businesses to invest in creating innovative designs that maximise their products' potential on the market.
Aqualife is a new line of drinks packaging designs by branding agency Svoe Mnenie. Featuring an unmistakable bight turquoise front and center it certainly stands out amongst both established and indie niches, including the new soft drink called Fantola.
Who are Svoe Mnenie and What Do They Offer?
Svoe Mnenie is a full-service custom packaging design consultancy based in Ukraine with experience across multiple industries. Catering to a global client base, Svoe Mnenie employs innovative strategies such as developing brand personality, designing memorable visuals, and creating unified identities to help clients attain their ambitions. With its cutting-edge technology and dedicated team of highly skilled professionals, Svoe Mnenie remains at the forefront of the packaging design industry.
Specialising in areas such as structural and graphic design, environmental impact assessment, and pre-press production, they strive to create sustainable designs that are sure to make an impact.
Who is Aqualife OOO?
PK Aqualife OOO is a Russian company that specialises in the production of drinks. The brand has been well-received and respected for its commitment to innovation and quality, offering an array of products from standard non-alcoholic beverages such as juices, teas, and sodas, to sophisticated alcoholic refreshments like cocktail mixes, champagne cocktails, liqueurs, and spirits.
What distinguishes PK Aqualife OOO from its competitors is its impressive reputation for using only top-grade ingredients, bringing a unique flavour experience to its customers. The company also prioritizes sustainability by packaging most of its items in recyclable materials, ensuring all consumables are created with awareness and care. With the mission to provide more delicious beverage possibilities, PK Aqualife OOO continues to be a much-loved supplier in the industry.
The Fantola Design
Aqualife is already a market leader in the Russian soft drinks sector, but despite this, they wanted to widen their product portfolio to include a brand with a specific appeal to the younger, target demographic.
This resulted in a comprehensive design consultation with the Svoe Mnenie design agency, ultimately deciding on the Fantola design concept. The different designs feature many fantasy-based images, including one with a horse-turned-unicorn. Each image was produced using a collage technique corresponding to the main motive of each marketing campaign.
The designs of this new drink product transport you to a hot summer's day with that feeling you get when you crack open a cold can of thirst-quenching beverage. You know, instant refreshment! The design of the cans is bubbly and bright, somehow conveying the look of the liquid inside, and is an excellent design to get consumers interested.
The design approach was further enhanced by each drink's unusual taste & flavour combinations. The design agency did a great job in developing what can be considered a unique, one-of-a-kind soft drinks brand with awesome, stand-out product packaging.
Fantola has become a byword on social media and is certainly enjoying a positive product launch.
Packaging Design Aimed at a Younger Audience
Package design can be an important asset for businesses aiming to target younger markets, as a unique package design appeals to the generation that values creativity and originality.
Creating packages specifically tailored to draw attention from the desired age group can have an impressive return on investment, as well as help to build brand recognition and loyalty. Package design can be a powerful tool in achieving success with younger audiences, as the right message conveyed through attractive packaging will help set products apart from their competition. A younger audience tends to prefer bright products, but they also care about how products are manufactured as young people strive to support products that are created with sustainability in mind.
An effective package design strategy may also include developing additional branding elements, such as logos or photo manipulation techniques, as these will help make the product stand out and give it increased recognition among its target consumer bases.
These days products aimed at a younger audience should also have a large part of their marketing strategy built around social media, even virtual influencers, as this is where the younger audience is most active.
The creative Fantola product proved that effective marketing mixed with a relevant design can be successful for its desired audience.
